SMS or short message service is an extremely versatile tool which is used for personal communication and also as an affordable marketing option. The former task is achieved with the help of traditional device, such as a mobile phone whereas the latter is typically accomplished with the help of software and internet. This process is known as bulk SMS.
One of the subsets of bulk SMS is voice message. As the name suggests a Voice SMS is a recorded message which has greater impact on the receiver, typically a customer, colleague, family or a friend. It has many other advantages over conventional text based SMS. Mentioned below are some of those.
1. Composing a text SMS can be tricky because of the size of the keyboard.
2. Voice messages have built-in emotions. The composer can speak from his/her heart making an instant impact on the recipient.
3. Every recipient feels as if the message has been created for him/her. That is the power of voice message. It gives a feeling of distinctiveness.
4. Compose messages in any language.
5. Voice based SMS is trendy and discreet.
Sending a voice message is an easy process. Compose a voice message, attach numbers and send it.
Yet another mass communication technology is Voice Broadcasting. It is a platform which allows marketers to send out thousands of voice messages to potential customers for brand or product promotion. No need to call individual customers. No angry hang-ups. This simple tool lets you capture the hearts of people if the message is composed creatively.
The whole process is simple and does not require prior knowledge. The system consists of a list, called the database of mobile phone subscribers. It also contains several pre-recorded messages. The sender simply needs to use the provided numbers to broadcast the message to thousands of people. You can also record your own message if pre-recorded options do not fit your scheme of things.
Voice broadcast also allows recipients to interact with the sender by punching in pre-determined keys. This is called interactive voice broadcast. The keys pressed by the recipients are programmed for various tasks.
Bulk SMS Providers are entities who provide the required infrastructure for SMS marketing. These entities are the link between the network operators and bulk SMS dealers. With bulk SMS fast becoming the preferred choice of many industries, network operators having a great time. They are literally smiling their way to the bank.
These operators lease their SMS gateways, which forms an essential component of SMS software. They enter into agreement with these business entities for a specified period. SMS providers on their part design and develop various methods to exploit these gateways for marketing chores.
Some of the options which these entitles provide are.
1. Websites integrated with SMS gateway.
2. Standalone desktop application.
3. API's or plug-ins which can be embedded in email clients or spreadsheet programs.
All the above mentioned avenues are used for establishing business and brand.
mVaayoo is one of the leading Bulk SMS Providers offering services like online SMS to mobile, two way SMS and Voice Broadcasting.
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