Small business owners and marketers normally do not have the unlimited budgets fortune 500 companies have for marketing. And as such they must be on the lookout for high-impact, cost-effective methods of attracting clients and increasing sales. Mobile marketing is one such method. Though it has been with us for a couple of years, not many people truly know its immense benefits. Let explore the top 10 advantages of this type marketing.
It's Fast
You can create a campaign and execute it within the hour and see results, good or bad, immediately after. This is in contrast to other campaigns like radio ad, newspaper classified, TV spots that require more elaborate procedures.
It's in expensive
Except for the normal carrier text message costs there are no other expenses. You don't need to pay for printing, postage, and artwork or buy space or time on newspapers or radios. Plus you don't need a copywriter who requires a hefty fee to write your messages.
Wide reach
Potentially you can reach a person in Melbourne, London, and Toronto or in Mexico City without much difficulty. This is not easy with emails, direct mail, TV or radios advertising
Impressive Response Rates
Open rates for text messages are as high as 97% while response rates are around 15%. Other advertising mediums command a response rate of 2-3%. Clearly the ROI for marketing with mobile devices is much higher.
Highly targeted
Unlike TV or Radio that is watched or listened to by everyone, even people unlikely to be interested in your offer, marketing with mobile devices reaches exactly the people you want to see your offer. This makes is easier to customize the messages and push up response rates.
Interactive
Mobile marketing give recipients a chance to respond. They can answer text messages whenever they are. They can order, pay or call back unlike in other that makes it harder to act.
Can be integrated with other marketing campaigns
You can use mobile marketing to direct people to you website or store. You can use TV, Radio or newspaper ads to ask people to text. This makes integrating mobile marketing to a campaign much better and more responsive.
Easy to quantify
With mobile marketing you can track the effectiveness of a campaign. It is not as easy to tell what impact a general TV ad has, especially one that doesn't use the direct response principles.
Can go Viral
It is easy for a text message to be forwarded and this makes mobile marketing message have the potential of going viral
You can potentially reach ever living soul on earth.
There are now close to 6 billion mobile phones in the world. To put in perspective, there are more mobile phones than PCs and TVs combined. Some countries now have 100% penetration rate. Unlike email addresses, newspapers readership or TV viewership that have low penetration rates, cell phones have a high penetration rate meaning you can potentially reach all mobile phone owners at the touch of a button.
Final thought
As I said thisi form of e marketing is still largely underutilized and anyone who takes advantage of this method of marketing can easily gain the respect of customers as well as taking the leadership of the industry where he operates.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com/
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