Mobile is hot. I don't need to give the statistics. A casual observation will tell you that there are more mobile phones today than TVs and PCs combined. Mobile is personal, and is an effective marketing tool and a highly coveted gadget. Unfortunately, not many businesses have realized that it is time to go mobile. It is time to tap into this mobile power and market your goods and services inexpensively and build a brand. Here are some tactics that can place your business on the path of mobile marketing prowess.
Make your website mobile
More smart phones are getting into the market each day. These phones are able to read mobile websites. The beauty is when doing a search from a mobile phone, local business sites rank higher. People who use a mobile phone to do a search are eager to get information; they want to make a decision that can't wait. Perhaps they are looking for a hospital, mechanic, restaurant or direction to a store to carry out an activity that is urgent. If you do not have a mobile website, then you are losing on these motivated surfers that use phones.
Mobile SEO
In addition to having a mobile website, have it optimized for mobile phones. The key is to make your site get displayed and viewed well using the phone that a most of your clients use.
You also need to submit your site to directories. This is important because sites will get indexed and crawlers will easily find it. Plus, the links you get from the directories will help in your ranking.
You mobile website content should be centered on your keywords. Normally Google crawlers review all the websites with the keyword and decide which are the most relevant and bring the search results on a page. That means if you get the keywords right, then your site will rank high on search results.
Embrace social media on the move
People now use their mobile phones to make posts on their Facebook pages, tweet and check emails. That means that you need to have a big presence on the key social media sites. You need to have a Facebook fan page, be engaging and educate your clients. Participation in the social media should not just be for entertainment. At least 20% of your activity should be geared to marketing. You should mention your products on you tweets, Facebook pages and provide a link to your mobile website. Participation in Groupon should also greatly help in your marketing efforts.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com/.
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